Initiatives are not being used
Many organizations invest in well-being, but few employees actually use it. BloomUp makes help accessible, recognizable, and approachable, so well-being initiatives actually work.
Why employees don't use help
HR invests in well-being programs, training, and helplines, but participation remains low. Employees often don't know that help exists, don't see themselves in the communication, or find it too big of a step.
Many employees find it difficult to ask for help
They don't want to be "the first" or fear that their manager will find out. BloomUp lowers the barrier with anonymous, digital access to professional guidance.
Employees often don't know exactly what's available
Many well-being initiatives are launched but get lost in the noise of internal communication. BloomUp makes it simple: one recognizable place for all help, training, and insights.
Classic helplines lack trust and recognition
A phone number or external service feels formal, cold, or far away. BloomUp offers warm, human guidance with coaches and therapists who connect with your people.
HR doesn't know what works and what doesn't
With classic helplines, the impact on employee well-being remains a guessing game. BloomUp always makes impact clear, so you know if your investment is also having an effect on your goals. Are they reducing the risk of burnout? Are they increasing retention? These are just a few questions that will be answered in black and white.
Well-being is still too often a taboo
Employees aren't always willing to admit they're struggling. BloomUp normalizes mental health care through communication, relatable stories, and leadership training.
Get support from BloomUp just like 300 000+ others.
From low participation to shared care
BloomUp makes well-being accessible, personal, and measurable. Employees get help when they need it, and HR gains insight into what works.
From participation to engagement
When well-being becomes accessible and relatable, trust increases. Employees feel safe seeking help, and HR finally sees real impact.
More usage
Up to four times more employees find their way to support.
More trust
The accessible, warm approach reduces shame and resistance.
More insight
HR knows what works, who is being helped, and how well-being is growing.
All about BloomUp and low participation
BloomUp helps HR make well-being initiatives actually work. We lower barriers, increase trust, and provide insight into what employees need.
Because the step feels too big. A phone number or external service creates distance and anonymity. People want support that feels safe, personal, and familiar. BloomUp brings help closer, digitally and humanly.
Due to the low price, an EAP doesn't benefit from high usage, because that leads to lower profits. That means they won't optimize their services for a maximum number of users.
BloomUp offers anonymized dashboards and impact reports with data on usage, themes, satisfaction, and the impact of various initiatives on employee well-being. This allows HR to adjust the well-being policy based on facts. The figures show not only participation but also growth in well-being and resilience. That makes well-being policy concrete and measurable.
BloomUp works completely anonymously and confidentially. HR only receives aggregated, anonymized data. Employees can therefore talk safely without fear of judgment. This is also communicated to your employees. That trust is precisely what helps increase participation.
💡 From reactive help to proactive care
Traditional EAPs (Employee Assistance Programs) focus on reactive support: they only take action when an employee is already struggling. BloomUp, on the other hand, works preventively and continuously. The platform guides employees through the entire well-being cycle — from prevention and early detection to coaching and therapy. So, it's not just a helpline, but a complete ecosystem for mental well-being.
📊 From usage to measurable impact
A traditional EAP measures success by the number of consultations or phone calls. BloomUp goes much further: it offers real-time dashboards that allow HR to track what works, for whom, and what the impact is. The focus shifts from access to transformation — not how many people received help, but how much better they feel and how that strengthens the organization. BloomUp makes well-being visible, measurable, and strategically sound.
⚡ Faster, simpler, and with no barriers
EAPs are often known for their slow turnaround times and complex procedures. BloomUp breaks through that with its "Wellbeing Support in Minutes" promise: employees fill out a short questionnaire online and are discreetly matched with the right professional within minutes. A smart algorithm automatically connects them to the most suitable coach or therapist, while everything is digital, confidential, and easily accessible. Accessibility and speed are central, so seeking help is no longer a taboo or an obstacle.
🇧🇪 Local roots and technological edge
BloomUp isn't a copy-paste of an international platform; it's fully tailored to the Belgian context. It integrates with the Belgian health insurance funds, so payments and reimbursements happen automatically — something that traditional EAPs rarely offer. What's more, the technology is 100% developed in-house, which guarantees data security, privacy, and rapid innovation tailored to Belgian organizations. A local partner with world-class technology.
🧩 One integrated approach instead of fragmentation
Many companies today use a mix of workshops, individual coaches, and external partners. The result? Fragmentation, little overview, and no clear policy. BloomUp replaces this patchwork with one integrated, scalable solution. The platform centralizes everything — from guidance to reporting — and relieves HR and prevention services of complex administration. One partner, one platform, one clear well-being policy.
🚀 Strategic added value for the entire organization
BloomUp helps companies evolve from "wellbeing as an extra" to wellbeing as a strategic pillar. The platform contributes to lower absenteeism, higher retention, a better company culture, and a stronger employer brand. BloomUp calls this the BloomUp Effect — a measurable and sustainable improvement of both human and organizational well-being. Not just care, but a key to business success.
Within days. BloomUp is plug-and-play and can be rolled out in your organization without a complicated IT setup. We guide HR step by step through the startup, with communication kits and guidance for internal launch. Managers and employees can then immediately get started with their first session or learning path. This is how you make a tangible impact on well-being, leadership and connection within your organization in the short term.
Discover how BloomUp strengthens participation in well-being initiatives
Experience how our integrated approach gets employees moving and gives HR insight into real impact.
Fill in your details on the form on this page, and we'll talk soon!
Clovis Six
Founder & CEO