💡 From reactive help to proactive care

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Traditional EAPs (Employee Assistance Programs) focus on reactive support: they only take action when an employee is already struggling. BloomUp, on the other hand, works preventively and continuously. The platform guides employees through the entire well-being cycle — from prevention and early detection to coaching and therapy. So, it's not just a helpline, but a complete ecosystem for mental well-being.
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📊 From usage to measurable impact

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A traditional EAP measures success by the number of consultations or phone calls. BloomUp goes much further: it offers real-time dashboards that allow HR to track what works, for whom, and what the impact is. The focus shifts from access to transformation — not how many people received help, but how much better they feel and how that strengthens the organization. BloomUp makes well-being visible, measurable, and strategically sound.

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⚡ Faster, simpler, and with no barriers

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EAPs are often known for their slow turnaround times and complex procedures. BloomUp breaks through that with its "Wellbeing Support in Minutes" promise: employees fill out a short questionnaire online and are discreetly matched with the right professional within minutes. A smart algorithm automatically connects them to the most suitable coach or therapist, while everything is digital, confidential, and easily accessible. Accessibility and speed are central, so seeking help is no longer a taboo or an obstacle.

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🇧🇪 Local roots and technological edge

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BloomUp isn't a copy-paste of an international platform; it's fully tailored to the Belgian context. It integrates with the Belgian health insurance funds, so payments and reimbursements happen automatically — something that traditional EAPs rarely offer. What's more, the technology is 100% developed in-house, which guarantees data security, privacy, and rapid innovation tailored to Belgian organizations. A local partner with world-class technology.

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🧩 One integrated approach instead of fragmentation

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Many companies today use a mix of workshops, individual coaches, and external partners. The result? Fragmentation, little overview, and no clear policy. BloomUp replaces this patchwork with one integrated, scalable solution. The platform centralizes everything — from guidance to reporting — and relieves HR and prevention services of complex administration. One partner, one platform, one clear well-being policy.

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🚀 Strategic added value for the entire organization

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BloomUp helps companies evolve from "wellbeing as an extra" to wellbeing as a strategic pillar. The platform contributes to lower absenteeism, higher retention, a better company culture, and a stronger employer brand. BloomUp calls this the BloomUp Effect — a measurable and sustainable improvement of both human and organizational well-being. Not just care, but a key to business success.

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Because the step feels too big. A phone number or external service creates distance and anonymity. People want support that feels safe, personal, and familiar. BloomUp brings help closer, digitally and humanly.

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Due to the low price, an EAP doesn't benefit from high usage, because that leads to lower profits. That means they won't optimize their services for a maximum number of users.

Every employee has direct access to the platform. They choose a coach or psychologist themselves, anonymously and without a referral. That makes help normal, not exceptional. In addition, we regularly send out early detection tests so that employees can do a quick check from their phone, gain insight and be inspired to take action. The result: more people ask for support in good time.

BloomUp detects early signs of stress and overload. We offer direct, confidential access to professional help. HR gains insight into trends so that policy can be adjusted before it's too late. Prevention becomes concrete and achievable.

Yes, and that's what makes BloomUp unique. HR gets clear dashboards and reports with data on usage, engagement, and well-being evolution. We not only measure how many people are helped, but especially what progress they experience in terms of stress, resilience, and leadership behavior. This way, well-being is no longer a matter of feeling, but a visible, strategic force. The insights help organizations to invest specifically in what really works.

Managers often make the difference between staying or leaving. We train them to listen empathetically, recognize signals, and conduct difficult conversations. This makes leadership human and connecting. That strengthens retention from within.

Yes, there is ample capacity to supervise all employees.

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BloomUp has a network of approximately 170+ licensed online clinical psychologists and therapists spread across Belgium and Luxembourg. In addition, we cooperate with POBOS, which has more than 260+ licensed clinical psychologists in its network for offline therapy.

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Together we form a comprehensive and flexible team that allows for quick matching based on language, specialization and availability, ensuring that employees receive the right support in a timely manner. Both online and physically.

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Most pathways fall within the EAP+ package.
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That plan includes a set number of hours for coaching, therapy and standard aftercare. In most cases, this basic care covers what an employee needs.

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When the situation is more complex or requires more follow-up, together we consider how best to address it. Think of extra sessions, long-term multidisciplinary processes, on-site interventions or specialized guidance such as smoking cessation or addiction care. In that case, we first coordinate the necessary support and the corresponding budget with HR.

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In practice:
Each organization receives a basic bundle within its plan. If additional assistance is needed, we make a customized proposal. BloomUp then provides a transparent quote that HR can approve for start-up.

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Example:
An wants to quit smoking and contacts BloomUp. She is matched with an expert in smoking cessation counseling. The employer provides six hours of counseling per year, but the process requires at least eight hours. In this case, both An and her counselor can ask through BloomUp to contact HR and add additional hours to the trajectory.

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