Our

approach

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More than a traditional EAP:
EAP+ as a comprehensive approach to mental well-being

EAP+ methodology

Measurable impact on mental well-being

BloomUp combines early detection, support, and insights in one clear approach.
Not just another tool, but a proven methodology that delivers visible results for employees and the organization.

Setting goals at the beginning

Each trajectory starts with clear goals. Together we choose 2 to 3 priorities and map the current level of well-being through a baseline measurement. This way we work in a goal-oriented way, track progress and measure the difference BloomUp makes.

See what otherwise remains invisible

With short, regular surveys, we make mental challenges discussable even before they escalate. This gives employees the chance to find timely help. You as an organization gain insights into what is hidden.

You know what really works

BloomUp gives you real-time insights into the well-being of your organization. Set goals, track trends, and demonstrate impact with clear reports. From usage data to absenteeism figures: everything on one dashboard. Report directly to C-level with figures they understand.

Evolve with your people

Well-being isn't a snapshot. That's why we help you use data, feedback, and changing needs to adjust where necessary. Every quarter, we'll look together at what's working, what could be better, and how we can get closer to your goals. This way, your well-being policy becomes not only well-thought-out but also dynamic and flexible.

Practical help for mental well-being

With BloomUp, every employee receives accessible support, tailored to their needs. At the same time, you as an organization gain insight into usage, impact and what makes the difference in the workplace.

Growth Pathways

BloomUp Learn offers employees interactive, results-oriented pathways on stress, resilience and mental calm, entirely at their own pace and language (NL/FR/EN). Ideal for strengthening well-being, without additional pressure on HR.

Coaching

Short, solution-oriented 30-minute coaching sessions with a licensed psychologist. Approachable and preventive, ideal for concrete challenges such as work-life balance, communication or stress.

Therapy

In-depth online and in-person therapy with certified psychologists. In 50-60 minute sessions, they work calmly on complex or long-term challenges such as burnout, depression, or trauma.

Single Wave Component
The BloomUp Effect

Tangible results for HR

Get mental health out of the blind spot.No fruit basket. No long waits.
But immediate support, at the right time and you can see the difference in black and white.

48.28% less burnout risk
3-5x more usage
Much more usage than classic EAPs
83.3% mentally stronger
9/10 recommend BloomUp
48% would not otherwise seek help

Start without any hassle

We provide onboarding, communication and activation.
By week 1, you can already refer employees.

Start without any hassle

Onboarding, communication and activation sorted. Your team can get started right away.

Focus on strategy

Employees immediately get the right help, while you can focus on a sustainable well-being policy.

Report impact

Not just data about usage, but proof that your well-being policy works and pays off.

Single Wave Component

Simple formulas,
transparent pricing

We deliberately keep our pricing structure simple. No hidden costs, no fine print, but a clear framework that you as an HR professional can immediately put to use.

A fixed price per employee per year

You pay based on the number of employees, so the investment remains scalable and predictable.

3 clear plans (Starter, Comfort, Pioneer)

From a solid foundation to comprehensive guidance, but always with a focus on accessible support and impact.

Discover which plan suits you best

The impact in practice

Board of Innovation
Board of Innovation
Fien Vanden Hoof
Wellbeing Officer
Elia
"BloomUp is a great addition to our existing offering. Employees receive confidential online counseling from certified psychologists, which lowers the threshold for seeking help."
Daisy Van Dessel
HR policy officer
Thomas More
Frédéric De Bleye
Director of Legal & Human Resources
bpost bank
"We want everyone to feel at home with us and be themselves. If we detect signs that people feel disadvantaged or experience unequal opportunities, we will address this."
Marie
Wim Waterschoot
Human Resources Director
Evolta
Evelyne Eykelberg
Director of People & Community
Thomas More
“An employee came to thank me personally: BloomUp had really helped him. That made me happy, both because the offer had worked effectively and because he dared to say so.”
Leila Mourali
Human Resources Legal Manager
Liedekerke
BloomUp offers something very personal and motivates employees to take the step toward therapy in situations where they would otherwise be less likely to do so.
Trees
I felt like I was sinking further and further away... BloomUp really listened. I even restarted before my primary care psychologist was available.
Marcel
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Want to know more about the impact of BloomUp on organizations?
Discover some of our customer stories.

FAQs

Practical questions from HR teams and employees who want to know how BloomUp really helps.

How is BloomUp different from a traditional EAP?

💡 From reactive help to proactive care

Traditional EAPs (Employee Assistance Programs) focus on reactive support: they only take action when an employee is already struggling. BloomUp, on the other hand, works preventively and continuously. The platform guides employees through the entire well-being cycle — from prevention and early detection to coaching and therapy. So, it's not just a helpline, but a complete ecosystem for mental well-being.

📊 From usage to measurable impact

A traditional EAP measures success by the number of consultations or phone calls. BloomUp goes much further: it offers real-time dashboards that allow HR to track what works, for whom, and what the impact is. The focus shifts from access to transformation — not how many people received help, but how much better they feel and how that strengthens the organization. BloomUp makes well-being visible, measurable, and strategically sound.

⚡ Faster, simpler, and with no barriers

EAPs are often known for their slow turnaround times and complex procedures. BloomUp breaks through that with its "Wellbeing Support in Minutes" promise: employees fill out a short questionnaire online and are discreetly matched with the right professional within minutes. A smart algorithm automatically connects them to the most suitable coach or therapist, while everything is digital, confidential, and easily accessible. Accessibility and speed are central, so seeking help is no longer a taboo or an obstacle.

🇧🇪 Local roots and technological edge

BloomUp isn't a copy-paste of an international platform; it's fully tailored to the Belgian context. It integrates with the Belgian health insurance funds, so payments and reimbursements happen automatically — something that traditional EAPs rarely offer. What's more, the technology is 100% developed in-house, which guarantees data security, privacy, and rapid innovation tailored to Belgian organizations. A local partner with world-class technology.

🧩 One integrated approach instead of fragmentation

Many companies today use a mix of workshops, individual coaches, and external partners. The result? Fragmentation, little overview, and no clear policy. BloomUp replaces this patchwork with one integrated, scalable solution. The platform centralizes everything — from guidance to reporting — and relieves HR and prevention services of complex administration. One partner, one platform, one clear well-being policy.

🚀 Strategic added value for the entire organization

BloomUp helps companies evolve from "wellbeing as an extra" to wellbeing as a strategic pillar. The platform contributes to lower absenteeism, higher retention, a better company culture, and a stronger employer brand. BloomUp calls this the BloomUp Effect — a measurable and sustainable improvement of both human and organizational well-being. Not just care, but a key to business success.

Why do employees use classic EAPs so little?

Because the step feels too big. A phone number or external service creates distance and anonymity. People want support that feels safe, personal, and familiar. BloomUp brings help closer, digitally and humanly.

Due to the low price, an EAP doesn't benefit from high usage, because that leads to lower profits. That means they won't optimize their services for a maximum number of users.

How do you lower the barrier to getting help?

Every employee has direct access to the platform. They choose a coach or psychologist themselves, anonymously and without a referral. That makes help normal, not exceptional. In addition, we regularly send out early detection tests so that employees can do a quick check from their phone, gain insight and be inspired to take action. The result: more people ask for support in good time.

How does BloomUp help prevent absenteeism?

BloomUp detects early signs of stress and overload. We offer direct, confidential access to professional help. HR gains insight into trends so that policy can be adjusted before it's too late. Prevention becomes concrete and achievable.

Can we measure the effect?

Yes, and that's what makes BloomUp unique. HR gets clear dashboards and reports with data on usage, engagement, and well-being evolution. We not only measure how many people are helped, but especially what progress they experience in terms of stress, resilience, and leadership behavior. This way, well-being is no longer a matter of feeling, but a visible, strategic force. The insights help organizations to invest specifically in what really works.

What is the role of managers in all this?

Managers often make the difference between staying or leaving. We train them to listen empathetically, recognize signals, and conduct difficult conversations. This makes leadership human and connecting. That strengthens retention from within.

Do you have enough psychologists to supervise our employees?

Yes, there is ample capacity to supervise all employees.

BloomUp has a network of approximately 170+ licensed online clinical psychologists and therapists spread across Belgium and Luxembourg. In addition, we cooperate with POBOS, which has more than 260+ licensed clinical psychologists in its network for offline therapy.

Together we form a comprehensive and flexible team that allows for quick matching based on language, specialization and availability, ensuring that employees receive the right support in a timely manner. Both online and physically.

Are complex cases billed separately or fall within existing EAP+ plans?

Most pathways fall within the EAP+ package.

That plan includes a set number of hours for coaching, therapy and standard aftercare. In most cases, this basic care covers what an employee needs.

When the situation is more complex or requires more follow-up, together we consider how best to address it. Think of extra sessions, long-term multidisciplinary processes, on-site interventions or specialized guidance such as smoking cessation or addiction care. In that case, we first coordinate the necessary support and the corresponding budget with HR.

In practice:
Each organization receives a basic bundle within its plan. If additional assistance is needed, we make a customized proposal. BloomUp then provides a transparent quote that HR can approve for start-up.

Example:
An wants to quit smoking and contacts BloomUp. She is matched with an expert in smoking cessation counseling. The employer provides six hours of counseling per year, but the process requires at least eight hours. In this case, both An and her counselor can ask through BloomUp to contact HR and add additional hours to the trajectory.

Ready for a wellness approach that really works?

Discover what EAP+ can do for your organization: less absenteeism, more resilience, and an HR team that no longer has to shoulder the burden of employee well-being alone.